Einav, a retired Brigadier General from the Israeli Defense Forces, is highly regarded for his expertise in improving organizational performance. Presently, he utilizes his strategic and tactical skills as the VP of Channels & Strategic Alliances at BSW Group, a role he's held for over four years. With a broad understanding of managing infrastructure, resources, technologies, and logistics, Einav's diverse experience aids him in providing invaluable guidance to Soterio's startups.

Einav plays a crucial role in assisting Soterio's startups to build up relationships and forge strategic partnerships worldwide. Drawing from his extensive network and keen understanding of global markets, he helps these startups navigate the complexities of international business relations. His adept leadership, proven from his 28 years in the IDF, enables him to support these startups in establishing themselves firmly within the global marketplace.

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